Reimagining ghSMART’s Brand

July 31, 2023 | Publication

We are excited to announce the launch of ghSMART’s new brand. This rebranding initiative represents a significant milestone for ghSMART as it aligns our brand with our industry-leading position and demonstrates our commitment to building winning C-suite teams through our exceptional leadership advisory services.

Over the past 28 years, we have earned a reputation as the trusted advisor to leaders in corporate, private equity, and public and social sectors, helping unlock the full potential of executive teams. By combining the art of advising and the science of leadership intelligence, we empower CEOs, boards, and investors to make better decisions, elevate performance, and achieve lasting success.

Our rebrand helps further strengthen ghSMART’s market presence and reflects our evolution and vision for the future. As part of this rebranding effort, we have defined a new brand positioning — The Power of Who — which serves as the foundation for our brand. This inspired a reimagined logo and visual expression which evokes the precision of a supersonic aircraft — embodying our mission to give leaders a boost of power in exactly the right direction, putting them on the vector to ‘A’ outcomes.

“We are thrilled to unveil our new brand, which reflects our one-of-a-kind team and the preeminent leadership advisory we deliver to our clients,” said Dr. Geoff H. Smart, Founder and Chairman of ghSMART. “This rebranding is a truly meaningful moment in our growth as a firm. It showcases our unique expertise and the positive impact we have on companies, people, and communities worldwide. We remain dedicated to helping leaders achieve extraordinary results and drive meaningful change.”

Our new brand marks an exciting chapter for ghSMART. We invite our clients and partners to explore our new brand and discover ‘The Power of Who’.