ghSMART was founded in 1995 by Geoff Smart. The firm was created following the publication of an award-winning Ph.D. dissertation study on management assessment in private equity.

The early leaders of ghSMART set out to create the top firm in the emerging segment of professional services called management assessment. Today, management assessment sits at the heart of our work, but we serve our clients on a broad range of their most critical talent and organizational challenges.

ghSMART is 100% employee-owned. Only team members have the opportunity to buy our stock if they choose. Our freedom and objectivity are not restricted by any corporation, outside investor, or public market shareholders. We are an independent, entrepreneurial consulting firm in charge of our own destiny. We are a “flat” organization that values proactivity and ability over bureaucracy and tenure. And all of our decisions and actions are guided by our corporate Credo and Values.


The mission of ghSMART is to use our expertise in business and human behavior to help CEOs, boards, and investors build valuable organizations.


We exist to help leaders amplify their positive impact on the world.  We believe everyone is an A player at something. We believe that the best leaders hire people into the right roles, challenge them to learn and grow, and equip them to make choices that produce valuable outcomes. A great leader, more than anything else, elevates the quality of life of the individual, group, and society.

We understand leaders.  We bring unique expertise, with deep roots in business and in psychology. We listen. We assess, develop and deepen relationships with leaders and their organizations. Our approach gives us a unique window into who leaders are and how they will be most successful.

We believe it is a great honor to serve our clients.  We serve those who share our belief that leadership is the ultimate lever for positive change and who boldly strive to become the best they can be. While always protecting client confidentiality, we share our knowledge about leadership with the world.

We believe it is a great honor to serve our colleagues.  Our aspirations are high. Our work is hard. We hire professionals of the highest caliber, character, and courage. We enjoy the freedom of choice to chart the career and life that fit our highest talents and interests. We invest in the growth of our colleagues and of our firm. We are better together.


When in doubt, lead.  We are leaders serving leaders. We take action with clients and within our firm. We innovate. We are pioneers.

Who matters. Our clients are people, not institutions. Who we serve matters. Who we hire matters. The right who in the right where doing the right what matters.

Best you. To make the most valuable impact on our world, clients, firm, and self, we work to become the best version of ourselves. We bring out the best in our clients and colleagues. We do this by having the courage to dream big; by offering respectful feedback; by taking advantage of opportunities for learning, mastery and specialization; by exercising the freedom to choose; and by having the discipline to actualize our full potential.

Own the outcome. We care about our clients’ highest priorities, both in their current roles and in their careers overall. We define outcomes, collect data, conduct analyses, and persuade clients to take action. We don’t rest until our clients achieve their objectives. We take ownership for achieving our firm goals in client satisfaction, team satisfaction, and growth. We follow through on our commitments, with 110% integrity.

Generosity and gratitude. We live our lives with a spirit of generosity. We share our diverse perspectives with one another. We create opportunities for each other. We work to ensure one another’s success. We express gratitude for the contributions of our clients and our colleagues.